Koch at Perchance Boutique

Pronounced "Cook"

Beach girl and city girl mixed into one and looking effortlessly chic while living a busy, sometimes chaotic, occasionally glamorous life. I love this idea of our customer moving through different worlds, traveling and looking sexy, flirty and fresh.

This collection features a lot of pieces that can be layered- jackets paired with loose sexy tops, and boy shorts. Dresses that can be worn loose, easy and off the shoulder or belted with our shell belts or hand-stitched bags that tie around the waist to show off your legs. Handprinted silk kaftans that are amazing for summer parties in faraway places and cotton dresses perfect for days at the beach turning into nights on an outdoor patio for casual dinner and drinks. Lastly, t-shirts and tops with printed bras peeking out and handprinted gauze scarves that double as pareos.

I love the idea of pairing the very dressed up crystal trim with the more casual fabrics like burlap linen and fisherman stripe linen, a juxtaposition of seriousness and playfulness, a way to look dressed up without trying too hard. Essentially this is what the brand is all about, a lifestyle that encompasses an eclectic outlook, travel and the everyday. This is why we target a wide age range. It is not so much about the age of the customer but the way she lives and dresses. The entire line is made in Dallas and New York.

- Nicole Musselman, designer.